If you could invent anything, what would it be? That was the question posed by Good Magazine to its readers. Majora Carter, the environmental justice advocate and founder of Sustainable South Bronx, responded with a unique and interesting idea… a love virus.

“By fixing the ’empathy-deficit’ of business leaders, community organizers, and government bureaucrats, the Love Virus could provide the much-needed impetus for the profound mental transformation needed for essential environmental change.”

Perhaps the act of loving itself is contagious, and doesn’t need a virus to transmit. Maybe we just need a lot more love to help it spread. Regardless, it’s become imperative that our world leaders and captains of industry show more love.


Inventing a Love Virus